Fashion browsers, Pinterest and Lookbook.nu, a street photography site, are certainly brilliant at displaying dreamy and expensive-looking pictures of fashion or goods you might want to buy. But more often than not, there is no information about how to purchase an item — or even where it is from and the credit card is packed away again.
Wanelo a start-up based in San Francisco has the same aesthetic as those sites with one important difference - clicking on an image takes you directly to the place where it’s available for sale — not another blog, image site or Pinterest post. Users can browse others’ items, comment on them and share them with friends. Brands and companies like Anthropologie, REI and even the Apple repair shop Tekserve can create their own collections of items for online window shoppers.
- Wanelo
- Lookbook